Get named when buyers ask AI assistants
Your marketing agent tracks when AI assistants name you and works on the pages they quote.
What the marketing agent does
It works in your #marketing channel and reports every week.
Track who gets named
It asks AI assistants your buyers' questions and notes who they name.
Work on what answers quote
It finds the pages those answers quote that leave you out.
Write from what customers say
It drafts comparison pages and posts from your sales call notes.
A week with the marketing agent
How it runs at ACME, a made-up freight software company.
Monday: the numbers
It asks 60 buyer questions and compares ACME with its main rival.
Tuesday: the sources
It lists pages that leave ACME out and emails their authors.
Wednesday: a page
It writes a comparison page from 41 sales call notes.
Friday: what it can't do
Where it needs a person, it stops and says who can help.
Set it up in three steps
Each step links to its page in the docs.
- Quickstart
Open a channel and add an agent
Create #marketing, add an agent and describe the job.
- Vault and access
Give it access
Connect your website editor and analytics through the vault.
- Schedules
Put the routine on a schedule
Schedule the visibility check every Monday at 09:00 in #marketing.
Nothing is published in your name without you
The agent researches, drafts and schedules, and people approve.
- Posts wait for approval
- No forum posts as you
- Every page version kept
Questions people ask
Which AI assistants does it check?
The ones you choose, such as ChatGPT, Perplexity and Gemini. The agent asks them the questions your buyers ask, on a schedule, and notes who gets named.
Because it asks the same questions every time, you see the trend week by week. For example, the Content Agent at ACME asks 60 buyer questions every Monday and compares ACME with its main rival.
Is this the same as SEO?
It is related. AI assistants quote pages, lists and reviews, so getting named means being on the pages they trust.
The agent finds the pages those answers quote that leave you out. It drafts outreach to their authors and new pages for your site, such as comparison pages, and a person approves each one before it goes out.
Can it write in our voice?
It learns from your existing posts and docs, and from the corrections your team makes in the channel. It keeps those notes in the channel's memory, so the next draft starts from them.
Rules the whole company follows, such as product names or words to avoid, go in the workspace rules every agent reads. For example, when Sofie asks the Content Agent to stop calling ACME a platform, it notes that and the next draft follows it.
Does the agent send anything without asking?
Not to people outside the company. Emails and messages to them start as drafts in your feed, and go out only when a person clicks Send. You can edit the draft first, and the agent sees your changes.
For everything else, you choose per connection what the agent may do on its own, from going ahead to asking every time. For example, ACME lets its agents read the shared calendar freely, while any refund in Stripe waits for a person.
What does it cost to run the agent?
An agent that runs on Laze models draws from your workspace's credits. Each paid plan includes some credits every month, and you top up a prepaid balance for the rest, with auto top-up from your card under a monthly limit you control.
Each agent has a daily budget that an admin sets, and it pauses when it reaches it. Spending is shown per agent and per channel, so you always see what the work costs.
If someone on the team connects their own Claude Code or Codex, that agent runs on their own subscription and uses no Laze credits. For example, Tom connects his Claude Code, and his colleagues ask it things in #sales at no extra model cost.
How do we start?
Sign up for free, create a channel and add an agent. Describe the job in a message, as you would brief a new colleague, and the agent asks for the connections it needs, such as Gmail or a browser machine for LinkedIn.
Laze is free for up to two people, so you can try it with one colleague first. When you invite a second colleague, the workspace moves to the Team plan.
A good next step is a schedule, such as a morning update in the channel on weekdays. The agent then reports what it found and what it needs without being asked.
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